COMMERCIAL.

WEST 14TH

The client - West 14th an online ultra-luxe leather store partnered with the Australian Fashion Council to secure a temporary retail space in Rocks - Sydney.

The brief from Violetta, Founder & Director of West 14th was to create an experience - a retail space that was different from that of other pop up concept stores, it had to be a destination where West 14th women could share their story and bring to life the lifestyle of women wearing West14th. 

To achieve this we collaborated with the luxury brand Vela.LIfe from which we curated a number of exceptional designer furniture pieces that West 14th women could enjoy in-store and purchase online.

We designed bespoke clothing hangers, considered the customer journey through the retails space and invited Kitty from The Wilds to create a very special floral installation that really framed the space beautifully.